Founders

Two perspectives. One responsibility.

We may notice different things. The question is always the same: what does this child need today?

A quiet residential pool before a coaching session

Flui was built from two different coaching backgrounds, but not two competing methods. We watch together, question our assumptions, and adjust around the child in front of us.

These are not two approaches to choose between.

Hossein Shojaeifar

Hossein tends to notice ease, curiosity and self-direction — the moments when a child begins doing something because it has become theirs.

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Amirhossein Heidari

Amirhossein tends to notice structure, precision and challenge — the moments when clearer direction can help capability take shape.

  • Former Iran National Water Polo Team player (junior & senior).
  • International: Bronze, Asian U18 Water Polo Championship (2015); runner-up, Asian Club Championship (2017); FINA World U20 (2016); national team camp, Belgrade (2016).
  • National: 13+ championship titles; premier league champion (2018); university & armed forces swimming gold medals (2018, 2021).

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Both lenses belong to Flui.

A child may need more freedom one day and more structure the next. Good coaching is knowing which matters now.

The next question is about your child.

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